Price of Tesla Supercharging Soars
2019-01-28 15:07 Monday
Tesla is implementing a new pricing strategy, leading to a higher price for supercharger stations. According to Tesla, the electric automaker will take local demand and power rates into consideration when setting prices, a change that has resulted in massive increases to the cost of charging in certain markets.
For example, charging prices in New York, which were previously $0.24 per kWh, have gone up by 33% to $0.32/kWh. Other overseas markets are also seeing dramatic price increases with most markets now paying between 0.28 and 0.32 euros per kWh.
In Norway, one of Tesla's most important markets which contains one of the highest concentrations of superchargers, the cost of using a Supercharger station soared from 1,40 NOK to 1,86 NOK per kWh.
The change in the pricing scheme comes after Tesla CEO Elon Musk announced that the company would end its customer referral program, which allowed customers to receive six months of free charges for referring friends who also bought a Tesla.
In a statement Tesla said: "We're adjusting Supercharging pricing to better reflect differences in local electricity costs and site usage. As our fleet grows, we continue to open new Supercharger locations weekly so more drivers can travel long distances at a fraction of the cost of gasoline and with zero emissions. As has always been the case, Supercharging is not meant to be a profit center for Tesla."
The company is currently rolling out a new generation of Supercharger stations which should arrive later in 2019, and will supposedly provide 100 percent coverage across Europe.
The company is also tightening its belt by cutting workforce, and attempting to cover the cost of the next generation of supercharger deployment by charging customers for the current generation's use. Tesla currently operates 1,422 global supercharger stations composed of 12,011 superchargers, a number that is expected to double in 2019.