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Cadillac Unveils its Electrification Strategy

2019-01-28 14:24 Monday

GM recently announced that its 116-year-old Cadillac luxury brand would take the lead on the carmaker's electrification strategy. Cadillac's commitment to electric car development is likely in response to the extraordinary success of high-end carmakerTesla.


Cadillac introduced its first all-electric design SUV in recent weeks. "Cadillac's EV will hit the heart of SUV market and meet the needs of customers around the world," Cadillac President Steve Carlisle said in a statement.

The first all-electric Caddy will be a crossover SUV,which makes Cadillac a direct competitor to other carmakers in the first wave of luxury models, including the Tesla Model X, Jaguar I-Pace, Audi e-tron, Mercedes-Benz EQ, as well as other mainstream all-electric crossover vehicles on the market.

"It will represent the height of luxury and innovation while positioning Cadillac as the pinnacle of mobility. GM's future EV platform, which Cadillac will be the first to use, will be flexible, allowing the company to respond quickly to customer preferences with a relatively short design and development lead time," the automaker said in a statement.

When it comes to electrification, Cadillac is going from zero to hero. Cadillac previously sold a plug-in hybrid version of the CT6 sedan, but the CT6 is expected to disappear this summer as part of a massive cost-cutting scheme aimed at funding the shift toward electric vehicles.

GM now aims to make Cadillac its lead electric brand, assuming the role from the more affordable Chevrolet brand. GM previously said that it will launch 20 all-electric models by 2023, and Cadillac will launch a new car roughly every six months through 2021.

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