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Promising Electric Vehicle Market in the Middle East

2019-01-17 14:31 Thursday


The global market share of electric vehicles (EVs) will rise to 2.5% by 2020, according to a recent market report, and 9% by 2050. This trend is especially pronounced in the Middle East. The UAE Government is seeking a 15% reduction in carbon emissions by 2020 and 20% adoption of EVs within its fleet. Furthermore, Dubai has committed to spending millions of dollars on incentives to put a goal of 42,000 EVs on its streets by 2030. These developments and others have attracted prominent global automakers to the region.

Electric Vehicle

GM expects robust sales in the Middle East and Africa with the launch of its Chevrolet electric vehicle models. GM began selling its Bolt model in the Middle East in August, 2018. GM is also looking to become a partner in the Dubai government's Green Mobility Initiative that aims for a 10% share of EVs in government fleets by 2030.

"General Motors is committed to a future with zero emissions, in which electric vehicles are the standard for efficient, sustainable transportation," John Roth, President and Managing Director – GM Africa and Middle East said.

The Chinese car maker Haval, which intends to double its sales in the UAE, is planning to commit substantially to EVs.

"Electric vehicles are part of Haval's expansion plans in the UAE. In China, we already have electric versions of Haval and by 2020 we are expecting to see similar models coming to the UAE," noted Greg Cottrell, General Manager of Harval.

Given improvements to infrastructure and roads, and better connectivity in the UAE, Swedish car maker Volvo is planning to roll out its first fleet of autonomous vehicles by 2021.

"Technology has matured and our customers are ready to adopt. We put people first and understand that customers want a better, more efficient form of mobility", said Jesus Mesa, Managing Director of Volvo.

German carmakers BMW, Mercedes and Volkswagen are also developing new electric models to gain a foothold in the lucrative Middle East market.

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